What should I track for email marketing?

A list of all the important things to track for email marketing
Written by
Wyatt
Published on
March 26, 2024

So, you're new to the world of email marketing? Same here. That's awesome! Email is great for digital marketing – super useful, but you've got to know what tools to use. Let’s chat about the key things you should be keeping tabs on to make your email game strong.

1. Who’s Actually Opening Your Emails (Open Rate):


Think of open rate as your first impression. It tells you how many folks are actually opening your emails. If your open rates are low, maybe it's time to spice up those subject lines. Keep it fun and engaging!

2. Who’s Clicking on What (Click-Through Rate, aka CTR):

CTR is all about who clicked on the links in your email. It’s like a mini-high-five telling you that your content is interesting enough to explore further. Low CTR? Maybe it’s time to mix up your content or make your call-to-action (CTA) pop more.

3. The Real Deal – Conversions:

This one’s big. Conversion rate is all about how many people did the thing you wanted them to do, like buying your product or signing up for a webinar. This is where you see if your email magic is working in the real world.

4. Email Bouncing Back? (Bounce Rate):

Bounce rate is about emails that didn’t quite make it to the inbox. You’ve got soft bounces (temporary issues) and hard bounces (permanent oopsies). Keep an eye on these to make sure your emails are actually getting through!

5. Who’s Not Feeling Your Emails Anymore (Unsubscribe Rate):

We all hate goodbyes, but tracking your unsubscribe rate is key. If it's creeping up, it might be time to rethink your content or how often you’re hitting up people’s inboxes.

6. Growing Your Email Fam (List Growth Rate):

It’s not just about keeping your current subscribers happy, but also about getting new ones. Check how fast your email list is growing to make sure you’re still attracting new peeps.

7. Sharing is Caring (Email Forwarding/Share Rate):

If people are sharing your emails, that’s a great sign. It means your content is not just good, it’s share-with-your-friends good.

Wrapping Up:

Alright, so that’s the scoop on email marketing metrics. Keep it fun, keep it relevant, and keep an eye on these numbers. It’s all about sending the right message to the right folks at the right time. And hey, don’t forget to enjoy the process!

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